Walkers crisps label with CO2 emission

Wednesday 21 March 2007

The Carbon Trust launches a carbon reduction label that demonstrates a commitment from companies to reduce the carbon footprint of their products.

The first product to appear on shelves with the new logo will be Walkers Cheese and Onion crisps - the company’s best selling flavour. The new packs will appear in major supermarkets and independent retailers from mid-April and people will also be able to read more about the initiative on a new website.

Companies displaying the label will sign up to a ‘reduce it or lose it’ clause whereby if they fail to reduce the carbon footprint of the product over a two year period they will have the label withdrawn by the Carbon Trust.

link to website