Vitaminis wins Fruit Logistica Innovation Award
Friday 16 February 2007Veg snack line of Rainbow clearly the most popular innovation in Berlin
During the closing day of the Fruit Logistica in Berlin, Vitaminis were proclaimed as the best innovation of the year. The vegetable snack line of the grower cooperative Rainbow won the election with a significant lead over the other nominations. After the nomination by a special jury, the general public appeared decisive in naming Vitaminis the most appealing new product, during the worlds leading international exhibition for fruit and vegetables.
Vitaminis is the brand which Rainbow uses for the marketing of three healthy snack products: crispy fresh cocktail cucumbers, sweet snack capsicums and honeysweet cherry tomatoes. This complete snack line provides the consumer with health, taste and convenience – all in one, while appearance plays an important part in its presentation. By choosing tasteful, more sweeter vegetable products, the enjoyment of both large and small consumers is served.