Pre-printing offers all-over visual impact for brands

Wednesday 12 September 2007

An attractive pre-printed decoration technique, now available from RPC Tedeco-Gizeh Troyes, has enabled a number of dairy and meat brands to enhance the visual impact of their packaging.

The process involves printing the sheet prior to thermoforming, enabling the optimisation of the printable area for all-over visual impact.

Elvir, part of the Bongrain group, has taken advantage of this property with a pre-printed lid for its Elle & Vire extra-light cream. The lid design features eye-catching blue edging around the rim to create the impression of ‘lightness’ appropriate to the brand.

Elvir is now applying the pre-printed technology to other products.

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