India set for food packaging revolution

Tuesday 12 January 2010

Food packaging in India will undergo huge changes in the next five years as companies increasingly use it as an important vehicle for product differentiation, said a report from Datamonitor.

Advanced packing technologies such as aseptic packaging and retort pouches, coupled with more sophisticated graphics will characterise a “multi-dimensional shift” in the sector by 2015, said the industry analysts in its report Innovations in Packaging - Emerging Opportunities in the Indian Food Industry.

Packaging trends
Demographic and food consumption changes in Indian society means that consumers are turning in increasing numbers to packaged and ready-to-eat foods. The group said a recent analysis had revealed the emergence of four major trends driving packaging innovation in the sub-continent: convenience of usage, freshness and improved shelf life, sustainability, and packaging as a tool to position and promote the brand.

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