‘Natural’ juice trends driving aseptic packaging and filling innovations

Wednesday 1 September 2010

Growing demand for natural and authentic products are the major drivers informing development of SIG Combibloc’s aseptic juice packaging and filling systems in the European market.

In the second part of’s special edition on beverage processing, we look at how the Swiss-based company has tailored its most recent advances in aseptic filling to tap into this fast-growing market.

Consumer trends informing packing and filling developments
SIG analysed consumer preferences in a bid to better help it meet the needs of its own customers – which led the firm to improve on their gentle processing and a unique sleeve filling system.

“Consumers want to understand the product concepts they are offered, and in accordance with the slogan 'back to the roots', they look for simplicity, naturalness and authenticity,” Norman Gierow, company global market segment manager, told

A wealth of products launched in recent years focussed on providing added-value concepts such as health benefits meant the consumer was in danger of losing sight of what was important. It was time to take a step back, he added.

Consequently, natural products such as not-from concentrate juices, the inclusion of fruit sacs and those with concentrated extracts of herbs and teas were “right on trend”, said the marketing manager.

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