Big Grocery Brands Join Forces To Cut Down On Packaging
lunes 18 junio 2007Nine of the UK’s biggest brand owners and manufacturers, including Coca-Cola Enterprises, Nestlé and Cadbury Schweppes, are the latest to sign up to the Courtauld Commitment, which aims to reduce the amount of packaging waste that ends up in the household bin.
Including this announcement from WRAP (Waste & Resources Action Programme) it means that 25 major grocery organisations have joined the Courtauld Commitment since it was launched in July 2005. The new signatories demonstrate the agreement’s growing impetus in the bid to reduce UK packaging waste. The Courtauld Commitment’s target is to reduce the 6.3 million tonnes of packaging reaching UK homes each year by at least 340,000 tonnes by 2010.
The new signatories, with a total annual turnover in excess of £9 billion, are:
Coca-Cola Enterprises Ltd
Mars UK (formerly Masterfoods)
These new manufacturing signatories have joined all the major supermarket retailers, along with HJ Heinz, Unilever and Northern Foods, who joined last year. The combined effort of manufacturers and retailers is likely to accelerate the impact of the agreement.